The famous giraffe ‘Sophie’, in natural rubber (phtalate-free), who has been part of babies’ lives for almost 50 years.
The dreamgenii pregnancy pillow is designed specifically to provide optimum yet gentle support to as many parts of the body as possible while pregnant and sleeping.
Belly Belt Combo Kit by Fertile Mind allows you to wear your regular jeans, trousers, shorts and skirts throughout pregnancy and afterwards. Our best-selling belly belt kit includes waist band extenders for both button and slide fastening garments.
It is clear to see why the Clevamama splash and wrap towel has won multi awards with its clever design. This large towel fastens around your neck like an apron keeping you dry while baby enjoys splashing around during bath time. .
This large Alphabet Puzzle baby play mat can help develop your child's multisensory stimulation and colour training in an entertaining way. The ABC puzzle floor mat includes 26 pieces with all the letters from A-Z and can be used in so many fun ways from learning ABCs to making the jigsaw or building cubes.
Mamas and Papas understand babies start learning from birth and the Tummy time toy aims to aid your baby's development. The Mamas and Papas Tummy time activity toy is designed to maximise development through interaction, stimulation, problem-solving and play making learning time enjoyable and fun for you both.
Functional and elegant in style, the Mountain Buggy highchair pod clips neatly to most table tops without taking up excess room. The lightweight pod can go anywhere you go, the clamp secures to a picnic bench for lunch outdoors, restaurants and cafes and it is also suitable as a permanent highchair solution at home.
Baby Art my baby touch rounded single frame is a special way to create a lovely keepsake of this very special time of life with a picture and an imprint of your baby's hand or foot. The Baby Art single rounded print frame is suitable from birth to 3 years of age, and with the easy-to-use clay you can create an impression of your baby's hand or footprint.
The Grobag Folk Farm signals time for bed as the sun sets on the Folk Farm. The Folk Farm baby sleeping bag has cute applique and embroidered detailing with an all over repeat print pattern on the back, it makes the perfect Grobag accompany your Gro-clock and Sleepy Farm book.
This Goldbug puppy safety harness and reins is a fun and friendly way to keep little ones close to you in a crowded place. It is both reins and a backpack. The safety strap of the harness adjusts as your child grows. The Koala harness by Goldbug is easy for you to put on and take off and the zippered pocket lets you store little baby essentials.
Lamaze Freddie the Firefly is ready to fly on baby’s next adventure at home or on the go. Freddie the Firefly has soft wings which will bring lots of fun for you and your baby. The contrasting textures on this Lamaze toy encourage sensory discovery and the squeaker is perfect for capturing attention.
Clevamama ClevaSleep Pod gives your baby a safe and snug sleeping environment. Clevamama ClevaSleep Pod uses ClevaFoam technology and this soft luxurious and breathable baby sleep pod supports baby’s entire body from head to toe during those early months when they are growing at their fastest rate.
The My Brest Friend nursing pillow has a unique wrap around design and backrest which provides proper support and positioning for both mum and baby during feeding. My Brest Friend breastfeeding pillow provides comfort and security, it's perfect for mums on the go and ideal for use on airplanes and travel.
Tiny Love Kangy Kangaroo changing time toy is a stimulating and engaging toy that transforms baby changing into a fun and stimulating experience. The Tiny Love toy is supplied with universal connectors to allow you to easily attach Kangy Kangaroo to baby changing units and travel cots or place on a flat surface using the extra stand.
Tiny Love take along projector is an engaging, portable and cute pink whale projector soother that envelopes baby with calming sights and sounds. The Tiny Love projector has a beautiful design and features Suzi the whale and a fun sea lights show that depicts animals swimming in and out of sight, encouraging the development of baby's cognition.
Tiny Love take along projector is an engaging, portable and cute blue whale projector soother that envelopes baby with calming sights and sounds. The Tiny Love projector has beautiful design and features Cody the whale and a fun sea lights show that depicts animals swimming in and out of sight, encouraging the development of baby's cognition.
Prince Lionheart Silkie comfort blanket is natural bonding aid between parent and baby. The ever popular Silkie is now available in a twin pack replacement, allowing you to put your child’s original beloved silkie in the wash without upsetting baby.