Lamaze products

Lamaze toys are developed around the Lamaze Infant Development System which consists of three developmental themes: Awakening the senses (birth - 24 months),exploring and experimenting (6 - 24 months), moving and doing (9 - 24 months). All Lamaze toys are designed to help baby explore and learn about their world.


Lamaze follows key developmental stages for baby and works within baby's skill set from birth. A newborn baby cannot see very far at all but can hear very well so many of the early stage toys are designed around sound and texture for baby to touch and feel or shake.
Lamaze provides babies with toys that will evolve as baby's senses evolve. So a toy bought when baby was very young will still be applicable to baby when they are older.
Babies will learn to play with Lamaze toys in a very different way when they are mobile. Their motor skills allow babies to start playing the musical notes available in some of the Lamaze toys and also play with the stacking rings and shape sorters.

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  • Lamaze’s Olly Oinker is here to play with baby. Olly is a gorgeous little friend to love, he’s perfect for squeezing and cuddling. Your baby will love this Lamaze Olly the Oinker with his bright colours, patterns and textures. The crinkly ears and feet on this Lamaze toy are perfect multi-sensory fun. Give Olly’s tummy a squeeze and capture baby’s...

    € 11.95
    New
  • Rusty the Robot from Lamaze is full of developmental features that capture baby's imagination and stimulate the senses. Rusty the Robot has two sides of play, his ratcheting head allows you to mix and match his body. With crinkle ribbons, clanking rings, busy beads, and a discovery mirror this Lamaze developmental toy will entertain your baby for hours. 

    € 14.95
    New
  • Lamaze Activity tug and play knot is perfect for your baby to practice grabbing, holding, pulling and tugging which helps build baby's coordination and strength. The Lamaze Activity tug and play knot has soft textures, a fun mirror, soothing teether, a jingle and clacking rings.

    € 12.95
    New
  • Lamaze Freddie the Firefly is ready to fly on baby’s next adventure at home or on the go. Freddie the Firefly has soft wings which will bring lots of fun for you and your baby. The contrasting textures on this Lamaze toy encourage sensory discovery and the squeaker is perfect for capturing attention. 

    € 14.95
    New
  • Your baby will love to watch Lamaze Flipping Felipe flipping his tail. Pull the white clip on Felipe to make his vibrant, patterned Dolphin tail flip back and forth. Your baby can also discover the squeaker nose and crinkly fins on the Lamaze Flipping Felipe.

    € 13.95
    New
  • My friend Emily can help you through bathtime with the Lamaze bathtime story set. The Lamaze my friend Emily bathtime story set is a three-piece bath set includes a soft bath safe book with squeaker sound and colorful illustrations, a bath mitt and a crab water squirter.

    € 14.95
  • Inspired by Lamaze character yo ho Horace, this three-piece bath set is packaged in a large gift box with gift tag & colorful cord handle. Lamaze inspires daily discoveries through toys created with delightful surprises that encourage baby to learn while playing.

    € 14.95
  • The Lamaze night night owl soothes baby with the colour changing nightlight and gentle melodies. Night night owl is so soft making her the ideal toy for a cuddle. Being part of the Lamaze range night night owl is packed with different textures and patterns. 

    € 24.99
  • Lamaze play and grow tilly twinklewings unicorn toy has lots of developmental features to capture baby's imagination. The bright, bold colours and patterns on tilly twinklewings will stimulate baby's vision and bring sparkle to their carseat or buggy with link attachment. The Lamaze tilly twinklewings has clip-clop hooves that make fun trotting noises for...

    € 14.95
  • Lamaze play and grow pupsqueak puppy is a soft, lovable character with fun squeaks, crinkles and rattles for baby to discover. Let baby pet his nose to hear pupsqueak 'bark'! (Electronic sound mechanism plays up to 1800 times). Lamaze pupsqueak can go everywhere with baby thanks to his added link he can clip onto baby's buggy or carseat.

    € 14.95
  • The Lamaze foot finder set is covered in the friendly faces of garden bugs. Place these fun characters on baby's feet and watch them reach out to touch them, all the while helping them to build flexibility and strength. The set also includes smaller versions for wrists.  

    € 13.95
    Add to cart
  • Lamaze My Friend Emily is a colourful character who wears a rattle necklace, clinky teether rings, and makes amusing interactive sounds. Her vibrant colours and variety of textures are sure to make her a new favourite.

    € 13.95